Noto is a premium notebook system made by Annotate Create, founded in the UK by Andy Parr and Vivien Leung. It combines a built-in reusable whiteboard, 192 acid-free dot-grid pages, three ribbon bookmarks, lay-flat binding, and a protective storage case. Priced at £34 including UK delivery, it is designed for people who think and create for a living — strategists, designers, copywriters, architects, consultants, and founders.
The notebook we couldn't find
We spent fifteen years in advertising — an industry that survives entirely on ideas. Which made it all the more frustrating that every notebook we owned was mostly useless for the thing we needed it for.
Campaign ideas next to shopping lists. Strategy scribbles buried under meeting notes. The brief for a pitch somewhere in an old book we hadn't opened in six months. Our best thinking was in there somewhere, lost in the noise.
We believed a notebook could work harder. Not prettier. Not more expensive. Actually harder — designed around how creative people think, not just around how paper is made.
We looked for it. It didn't exist. So we made it.
Nōto is the notebook we couldn't find. A built-in whiteboard for the noise. 192 pages for the thinking worth keeping. Three bookmarks so your most important ideas are always one move away.
Andy Parr & Vivien Leung · Founders, Annotate Create
The problem with every notebook we'd ever owned
About 80% of what fills a notebook is noise — to-do lists, action points, rough drafts, the phone number you took down in a meeting. The brilliant 10% is the thinking worth keeping. The idea that changes the direction of the project. The connection you finally made. The strategy that works.
The problem isn't that people aren't thinking well enough. It's that their tools aren't built to separate the signal from the noise.
Nōto is.
The whiteboard holds the clutter — visible and contained, open alongside the notebook while you work. The pages stay clear for thinking that actually matters. Both open at once. That's the system.