Annotate Create brings you the Noto. A notebook for creativity. Clear the clutter and keep distractions out — so your ideas finally have space to thrive

The whiteboard is where the mess becomes the masterpiece

Before you create, your brain is full. The client brief. The three things you need to buy. The idea you had in the shower. All are competing for space. The whiteboard space is temporary.

Write it, wipe it, forget it.

Then open your notebook. That's where the thinking happens—where the mess becomes the masterpiece.

WHO ARE WE?

We're Andy and Vivien, and we spent decades in advertising — an industry that survives on ideas. Which made it all the more frustrating that every notebook we owned was mostly useless for the thing we needed it for.

Campaign ideas next to shopping lists. Strategy scribbles buried under meeting notes. The brief for a pitch was somewhere in an old book we hadn't opened in six months.

We believed a notebook could work harder. Not prettier. Not more expensive. Actually harder — designed around how creative people think, not just around how paper is made.

Nōto is the notebook we couldn't find. We hope it becomes the one you can't work without.

A man with glasses holding a blue notebook in front of his face, with only his eyes and hair visible.
A woman with dark hair and red lipstick is smiling and raising her hands toward a blue notebook floating above her head. The background is beige.

Noto’s Features

A black computer monitor with a white outline of a laptop and a sticky note on the screen.

RE-USABLE WHITEBOARD

Illustration of a modern building with a blue facade, greenery around, and a pedestrian crossing in the foreground.

THREE BOOKMARKS

A technical drawing of a mechanical component with multiple views and measurements.

LAY FLAT BINDING

Drawing of a simple house with a rectangular base, a sloped roof, a door, and a window, all outlined in black on a white background.

192 QUALITY ACID FREE PAGES

Blue rectangular box with a white border and a diagonal dashed arrow inside pointing upwards.

INTELLIGENT SIZE NOTEBOOK

A black pegboard background with evenly spaced small circular holes.

DOT GRID DESIGN

A white notepad with the words 'ADVOCATE CREATE' handwritten in black marker, black marker pen, a black highlighter, a black cloth, and a blue-edged white folder on a white surface.
  • Clear your mental clutter before you create. The built-in whiteboard is for everything you need to write down and forget — to-dos, rough ideas, phone numbers. Wipe it clean. Now your pages are only for thinking worth keeping.

A blue notebook with the words 'Annotate, Create' embossed on the cover. It has yellow, white, and red ribbon bookmarks hanging from the bottom.
Close-up of a blue notebook with the embossed text 'AN Notebook' and colorful ribbon bookmarks
  • Most notebooks are A5 because A5 is convenient to manufacture. Nōto is slightly larger — because a folded A4 page should fit inside without bending. Brief printouts, reference sheets, meeting handouts: they go in the notebook, not in a separate folder that gets lost. One size, chosen deliberately.

  • Your three most important pages, always one move away. Use them for the brief you're building to, the idea you keep returning to, and wherever you are right now. No searching. No losing the thread.

A light blue journal or planner with an attached white string, sitting against a white wall. The journal has the words 'annotate' and 'create' embossed near the bottom.
Close-up image of a corner of a white notebook or journal with textured pages, blue edges, and a light blue line on the right side.
  • Ideas don't always arrive on pages. The protective case holds your notebook, loose notes, printouts, torn-out references, and the whiteboard marker — all the fragments that feed a creative process, kept together and ready.

  • Designed for the way creatives actually work — sprawled across a desk, notebook held open with one hand. Lie it flat and it stays open. Write across both pages without fighting the spine. A small thing that makes a large difference across 192 pages of ideas.

Close-up of white dotted notebook pages with one page turned over, revealing the dotted pattern.
  • 192 pages of acid-free, fountain pen-friendly paper. The dot grid adapts to how you think — write in straight lines, sketch freehand, map a system, plan a campaign. The dots guide without constraining. Made to last long after the final page is filled.

A notebook for creativity. Clear the clutter and keep distractions out — so your ideas finally have space to thrive

Frequently Asked Questions

  • The Nōto Notebook, with the case, whiteboard pen and wipe cost £34. This includes P&P. Shipped by Amazon Prime.

  • You can buy the notebook on Amazon Prime linked in our buttons throughout the website.

  • You can contact us on annotatecreate@gmail.com

  • Most notebooks are designed to hold information. Nōto is designed to support thinking. The built-in whiteboard is unique — no other premium notebook has it. The three bookmarks, the lay-flat binding, the fountain pen-friendly paper, and the protective case for loose notes make it a complete system, not just a place to write.

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